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October 28, 2024

The right stock API: What matters

Autor:
Bavest
Engineering

In today's digital financial world, stock exchange APIs (application programming interfaces) are at the heart of every platform that provides users with financial data. From trading and investment apps to analytical tools — without access to high-quality and up-to-date market data, most fintech products are simply useless. But choosing the right exchange API is a strategic decision that can determine the success or failure of a project. Once you use an API, it is difficult and costly to switch to another platform later on. In this article, we take a comprehensive look at the decisive factors when choosing a stock exchange API and the challenges associated with using it.

The right API: the basis for long-term success

For any platform that relies on financial data, the API is the basis of operation. An API provides access to data, whether on stocks, ETFs, cryptocurrencies or commodities. If you choose a specific API and build your entire architecture on it, switching later becomes extremely difficult.

The larger your user base and the more complex your functionalities become, the higher the effort required to change the API. A change often requires adjustments to the entire data structure, new integration processes and sometimes also means that old data sets and histories are lost. This is not only time-consuming and costly, but can also involve significant risks, as disruptions can occur during a transition. Therefore, choosing the “right” exchange API is not an easy decision and should be made carefully taking into account long-term goals and growth prospects.

Multiple APIs: When one provider isn't enough

Many exchange APIs do not provide full coverage of all required asset classes and data types. For example, if a company needs data not only on stocks but also on ETFs, funds, cryptocurrencies, and sentiment data, a single API is often not enough. This means companies are forced to use multiple APIs at the same time to get all the data they need.

However, there are significant drawbacks to using multiple APIs:

  • High level of complexity: Multiple APIs mean more effort when integrating, maintaining, and synchronizing data. Since different APIs often have different data structures and access methods, it is difficult to use the data consistently in an application.
  • Higher costs: Each additional API comes with costs that can add up quickly. In addition, many APIs use a pay-per-call model, which costs extra for each query.
  • Risk of data inconsistencies: Data can vary between APIs, whether due to different update frequencies or differences in data quality. This can result in users receiving inconsistent information, which jeopardizes the credibility of the platform.

A comprehensive API such as Bavest's, which offers a wide range of data on various asset classes, can therefore be a better choice and minimize both costs and effort.

Licensing: Complex models make scaling difficult

Another common problem with major API providers is the complex licensing models. Many providers have different levels of licensing, which influence the price and extent of data access. For fintechs, which are growing rapidly and increasing their user numbers, these licensing models can pose significant barriers.

Examples of licensing issues:

  • User-dependent licensing: Some APIs charge based on the number of end users who have access to the data. When a fintech grows rapidly, costs rise exponentially, which can make it difficult to build a sustainable business model.
  • Data display limits: In some cases, providers determine how and where the data may be displayed within an app. Some providers only allow a limited display of data, for example only for the personal use of end customers and not for commercial purposes.
  • API usage restrictions: The number of API calls can also be limited, which quickly leads to problems with data-intensive applications.

These restrictions often make it difficult for young fintechs to flexibly scale and make the best use of the API, which can hinder the platform's growth.

Data coverage: Missing information for small caps and emerging markets

Another problem with many exchange APIs is the incomplete coverage of markets and asset classes. While large, liquid markets such as the USA and Europe are generally well covered, things are often different for small-cap stocks and emerging markets. These markets are interesting for many investors, but at the same time offer less comprehensive data.

  • Small-Caps: Small and medium-sized companies in particular are often not completely included in the databases or the data is inaccurate.
  • Emerging Markets: Even emerging market equities often lack important data points or are out of date. This limits the ability of financial service providers to offer a broad portfolio of information and meet all customer needs.

The lack of coverage of small caps and emerging markets can lead to an information deficit and limit the competitiveness of the platform. Providers such as Bavest, which offer more comprehensive data coverage, have a clear advantage here.

Costs: High prices as a hurdle for fintechs and small asset managers

The prices for high-quality exchange APIs are often very high and can reach the five-digit range per month. Especially for young fintech companies or small asset managers, such sums are difficult to bear. The high costs may mean that these companies have to resort to cheaper, less comprehensive alternatives, but this is often at the expense of data quality.

Some providers offer more flexible pricing models that are tailored to the specific needs of small businesses. Nevertheless, the cost issue remains a decisive factor when choosing the API and directly influences the competitiveness of smaller companies.

Data quality: An underestimated issue

Poor data quality is a problem that can have serious consequences. Inaccurate or outdated data can result in incorrect trading decisions and affect the credibility of the platform. Data quality can vary significantly, particularly with APIs that rely on historical data or rarely updated sources.

A common mistake is that financial services providers only look at the price and coverage of the API without carefully examining the data quality. But when it comes to financial data in particular, precision and timeliness are essential to offer users the best decision-making tools. Choosing a provider with high data quality such as Bavest is therefore an important step towards long-term user satisfaction.

API documentation: The key to integration

Last but not least, API documentation is an often overlooked but extremely important factor. Inadequate or poorly structured documentation can significantly increase development time and promote implementation errors.

Good API documentation should be comprehensive and easy to understand so that developers can quickly find all the information they need and integrate the API without major hurdles. Documentation should also be updated regularly to clearly communicate any changes or new features. Vendors who neglect this aspect run the risk that developers are reluctant to use the API or switch to alternatives.

Benefits of Bavest API

Our stock exchange API at Bavest offers numerous benefits:

  1. real-time data: Get the latest prices and market information in real time.
  2. Global data coverage & assets: Access to data on stocks, ETFs, funds, and more.
  3. Data-on-demand: If there are missing data points or securities, Bavest collects the data within 2 weeks and makes it available via API.
  4. Alternative dates: Access to ESG & climate data, sentiment data and KPIs for listed companies, such as sales by region and products.
  5. High availability and reliability: Our infrastructure ensures continuous availability of data.
  6. Easy integration: Our API is user-friendly and easy to integrate into existing applications.
  7. Diverse endpoints: From real-time quotes to historical data and financial reports, our API covers all your needs.
  8. customer support: Our dedicated support team is always available to answer any questions or problems you may have, we will answer within 24 hours.

Bavest stands out for its user-centered model, which emphasizes simplicity and transparency. Customers benefit from:

  • Single API solution: Consolidates data access into one API and reduces backend maintenance that you would have with multiple APIs.
  • Data on Demand: Do you need data, but it is missing from the Bavest API? No problem, within 2 weeks Bavest collects this data and makes it available to you.
  • Transparent pricing: Simple pricing structure without complex licensing, so users only pay for what they need.

Conclusion: Choosing the right exchange API for your product

Choosing the right exchange API is a strategic decision that decisively determines the success of a fintech project. From scalability and licensing to data coverage and API documentation, every detail counts to create a reliable and sustainable solution for the end user. A provider like Bavest, which focuses on comprehensive and easily accessible data, can offer clear advantages here. Through a single API, developers have access to a wide range of data that is easy to integrate without hidden licensing traps or unclear documentation in the way.

Choosing a solid exchange API is the first step on the road to success in the fast-moving financial market and should be taken with care.

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